Our Story

UNAPOLOGETICALLY FEMININE
MADE BY WOMEN FOR WOMEN
INDEPENDENT FASHION LABEL
WHIMSICAL, ROMANTIC & TIMELESS

b.Fleurs was dreamed up back in 2019 under the vision of creative director and designer Moni Wang.

After travelling and studying in Europe, b.Fleurs was created, drawing from Moni's fascination of timeless femininity. 

Not confirming to fast paced fashion trends, every collection is seasonless and designed to make women feel powerful in their own femininity.

Working from an atelier studio based in Shanghai, Moni and the b.Fleurs team run production of collections in smaller and slower capsule collection drops.

The b.Fleurs brand mission is to embrace femininity, fantasy and girlhood, in a whimsical and romantic way. 

Sometimes you just need that embellished cocktail dress or a ruched lace skirt to feel empowered. Unapologetic femininity.

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